The CRM is a tool that must be fully used in the company: is first a centralized storage of information of multiple departments, from … Continue reading


Sending newsletters and DEM is an extremely common and strategic way of communication for companies which want to keep their customers or prospects informed … Continue reading


The annual Assintel Report does an analysis of the investment priorities of enterprises in information technologies taking a picture of current trends and predicting … Continue reading


A topic that is common is the Customer Experience linked to new digital attitudes of customers. But which are the factors that really affect … Continue reading


The chat systems today are channels often available in the websites and used more and more by people who browse the web. The chat … Continue reading


In a dynamic and highly fragmented context as the digital world, it is very difficult for companies to know how to reply properly to … Continue reading


Among the trends in technology, one of the most interesting is that the use of messaging applications and have exceeded, in terms of use … Continue reading


Companies that provide and manage IT services (IT Service Management, ITSM) are adopting new approaches, which are getting close to offer user experiences similar … Continue reading


The relation Customer – Brand is no longer measured solely with quantitative metrics: today it is the lived experience that makes a difference in … Continue reading

IU news

Following the Infinite University training project, Pat integrated six new professionals within its IT Service, from distribution to support. Infinite University, which was launched … Continue reading