Business Services

The current situation

In recent years the evolution of the Information Technology sector has given rise to the concept of Business Service, i.e. the provision by specialist providers of services relating to specific business areas (marketing, communication, call centers) as well as consulting services designed to improve and increase company-client business.

The Business Service sector is often linked to the concept of outsourcing (using an external company for specific work), with the development of a company transformation program to obtain radical improvements in performance.

The requirements

Business Service providers must however base their specific knowledge on technological solutions capable of managing all sources of information and this is never more true for companies which need to outsource work. The requirement is therefore to have CRM tools available which, based on the individual task, can provide all the information necessary to ensure speedy and accurate completion.

The solution offered by PAT

At PAT we specialize in providing personalized CRM solutions which are designed, developed and implemented ad hoc for each business sector and which respond to precise needs based on requests from the market.

In particular, our LOB (Line Of Business) Marketing Automation, which is at the heart of the InfiniteCRM suite, enables the management of user accounts, activities and to dos. It measures and manages actions based on results or important events and automates email marketing campaigns offering detailed tracking of campaign status and answers.
Using this solution guarantees increased customer loyalty.