Enterprise MobileMobile technology for CRMCurrent market conditions mean that CRM solutions are increasingly targeted to working directly and measurably on business development, supplying complete answers to persistent problems such as increasing the number of clients and personalizing the service which is to be provided. For this reason there is a continual integration between typical CRM activities and mobile technology with the objective of developing one-to-one relationships with clients and increasing contact productivity and the continuity of the relationship. The idea is that the integration between CRM and mobile technology will be the enabling factor for the development and the management of profitable one-to-one relationships: the CRM component provides a better understanding of the client and the creation of targeted actions in terms of the products and services offered, while the mobile technology, because interactive, provides bi-directional contact management with the right mix between push and pull actions. Integration with mobile devices (the most innovative is with BlackBerry©) is our latest development while our CRM and helpdesk application solutions have been integrated with the most common communication systems – phone, fax, text message and email – for some time. The benefits of using PAT solutions are:
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